Chattanooga Tourism Co.
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Join the Spring Break Promotion

From March 5-April 11, we will be hyping up Spring Break in Chattanooga. Our Spring microsite will feature our popular Spring Break Safari, outdoor recreation, Clean & Safe Travel Guide and spring events/accommodations packages/dining specials. If you would like to participate, email Candace Litchfield. Deadline is EOD Friday, Jan. 29.

Tennessee Music Pathways Sign

New CHA Spotlights Available Now

We are excited to continue growing awareness for our Culture, Heritage and Arts experiences by sharing more personal stories from these partners. Check out our latest CHA Spotlights featuring Sculpture Fields at Montague Park and the new TN Music Pathways marker at the Chattanooga Choo Choo. Coming soon: historic African American locations to explore in celebration of Black History Month. You can submit CHA Spotlight ideas here.

New Co-Op Opportunities

Chattanooga Tourism Co. is launching the spring co-op marketing campaign soon with participating partners. The co-op includes a 1:1 match and access to our agency services. Interested? We’ll be offering similar programs in the summer, fall and winter. Email Sean Phipps for more information.

Group Dining at Chattanooga Choo Choo

Spring Marketing Campaign 

In early February, we will kick off the spring break campaign across our owned, earned and paid media channels. Messaging includes family spring break fun and outdoor content reinforcing our outdoor brand and leveraging it to meet people’s comfort level right now. We are also requesting Chattanoogans and visitors to do their part in creating a safe place to live and visit during these last months of the pandemic.

Group Dining at Rock City
MLK Mural - Heritage Map

Be on the New CHA Heritage Map 

Building on our Culture, Heritage and Arts partnerships, we will be launching a new interactive Heritage Map. If you would like to be a part of it, or for more information, you can reach out to Donna Elle Harrison or Michelle Lawson.

Key Takeaways From Today’s Monthly Tourism Discussion 
Thank you for joining our first Tourism Discussion of 2021! Visit Chattanooga Tourism Discussions for the new schedule.

“Let’s continue to wear masks, remain vigilant and hunker down so we can finish strong. We are grateful for everything you have done to get us here, and we remain optimistic for 2021.”
Barry White, CEO, Chattanooga Tourism Co. 

Andria Godfrey, Vice President of Longwoods International, shared the latest travel and tourism research and a great outlook for 2021. You can view the historical surveys (updated weekly) here. 

Top 5 New Research Points:

  1. 63% Travelers with travel plans in the next six months (up 6% from December)
  2. 31% Travelers plan to take a road trip instead of fly to their next destination
  3. 26% plan to travel by car to see friends and relatives within 200 miles
  4. 41% do not plan to travel until they get a vaccine
  5. 47% feel safe dining in local restaurants (up 4% from December)

Tourism & Community Updates 

Recent media coverage as a result of our public relations efforts & local stories:  

Upcoming Events (additional events listed online) 

Thanks for reading the Chattanooga Tourism Co. Tourism Update featuring the latest news from the tourism industry and our community. Submit updates or sign up for your own copy.

Chattanooga Tourism Co.

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736 Market St., 18th Floor, Chattanooga, TN 37402
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