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Latest Tourism Research We will release new research reports every two weeks or as new data justifies. This week's report looks at rising COVID case number impacts on tourism and some new June data.
Key Takeaways from Today’s Weekly Tourism Discussion: Reopening Series
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Hamilton County Hotel Data
54% hotel occupancy for the week ending July 18, down 26% from 2019
Week ending July 18: $84 average rate, down 18.7% from same week in 2019
Hotel revenue as of July 18: $9.6 million month to date
Slow recovery but heading in the right direction
Downtown specifically – averaging 50% occupancy; but down about 17% for July
Travelers:
Groups and festivals continue to cancel
Leisure travel will continue to be our bread and butter
Tips from attractions on reopening safely
Learn and adapt constantly
Guests continue to want reassurance of cleaning & safety measures – publicize your safety measures
Partner with other attractions/organizations to boost attendance
Create online activities for students who are studying from home (Medal of Honor created Adventures in Valor program)
Transition to online ticketing with timed entry
Screen staff daily, make masks mandatory
Create one-way traffic patterns
Expand outdoor seating into non-traditional spaces
Add numerous hand washing/sanitizer stations (Rock City customized their displays to be birdhouses)
Open a gift shop, retail is up (Rock City up 14%)
Sell more pre-packaged foods, inside dining is down
Analyze your attendance & employment numbers (Rock City June attendance at 2019 levels, Incline Railway at 84% projected attendance; Rock City back to full employment)
Chattanooga Tourism Co. & Community Updates
View a full list of updates and virtual discussions/webinars/events online.
What happens when an employee or guest test positive for Covid? Hear from a local attraction where this happened and the necessary steps it takes to ensure the safety of employees and guests.