New Chattanooga Marketing Campaign

This week, we launched a new marketing campaign in our key drive markets to drive visitation to Chattanooga for the coming months. You can view the new 30-second spot here. This spot is complemented by search engine, social, native and content marketing that highlight our outdoor brand and attraction partners.

Official Chattanooga Gear

Our one-stop shop for branded Chattanooga gear is live! Walk, hike, paddle, work or play in the Twill or Trucker Hat or branded T-Shirt. The heavy-duty water bottle (wide mouth for ice – aah!) is a must have for your desk, Riverwalk strolling, and boating. Buy a gift for yourself or someone else to share your love for Chattanooga.

Key Takeaways from Today’s Weekly Tourism Discussion: Reopening Series

Sign up for Weekly Discussions and watch on-demand calls online.

• Hunter Museum of American Art is doing advanced registration instead of timed ticketing + accommodating walkups where possible. Currently at about 66% of typical visitation. New exhibit The F Word: We Mean Female opens August 20.
• At Moxy Chattanooga, overcommunicating and making guests feel safe and comfortable has been a huge key as well as placing sanitizing wipes in rooms. Moxy is keeping as many associates employed as possible. Mask enforcement: Following mantra of, “If you’re not consuming, you’re masking!”
• In Hamilton County, 8,000 hospitality jobs, of 10,000 lost at the start of the pandemic, have returned.
• Clean & Safe Video, for all partners to use, is beginning development: send us your photos and video clips (horizontal, shots of 10-15 seconds or less) of employee interactions in masks, visitors using a hand sanitizer station, cleaning surfaces, spaced tables or related visuals. Upload Here.

Chattanooga Tourism Co. & Community Updates

View a full list of updates and virtual discussions/webinars/events online.

• Aug. 13, 20 & 27, 11 a.m. Chattanooga Tourism Co. Weekly Discussion – Reopening Series
• Chattanooga Tourism Co. to speak at Greater Chattanooga Hospitality Association in-person monthly luncheon Aug. 20 @ 11:30 a.m., see the safety measures for the meeting
• Congratulations to Adrienne Terry, Director of Multicultural Accounts & Convention Services at the Chattanooga Tourism Co. for graduating from Leadership Chattanooga!
• ACTION ALERT: U.S. Travel Association’s Power of Travel Coalition - ensure travel's priorities are heard in the Senate, includes extending PPP eligibility for DMO’s
• ACTION ALERT: National Restaurant Association + Restaurant ACT - tell Congress to stop the surprise PPP Tax Liability & eligibility for new round of PPP
• TN Dept. of Health Covid-19 daily statistics, see the latest confirmed cases + more
• Head of the Hooch rowing regatta moves to virtual event
• Please join us in welcoming Vision Hospitality Group’s new VP of Sales & Marketing, Lynn Mucciano
• Topgolf Chattanooga opens Friday, Aug. 7
• 4 Bridges Arts Festival reschedules as virtual event
• Songbirds to close its doors for good Aug. 15
• Tivoli Theatre Foundation launches new Recovery Fund
• U.S. Travel Association News & Updates
• Destination Analysts offers shareable infographics & gifs in media hub, imagery highlights Covid impact on travel

Reopening Chattanooga Industry Guidance includes a list of relevant industry webinars/virtual discussions.

Recent media coverage as a result of our public relations efforts & local stories:

• Road Trip Stops in Every State You Need to Add to Your List (features Rock City)
• 35 Tiny House Rentals In Georgia - Perfect For A Huge Adventure (features home on Lookout Mountain)
• 6 Reasons to Leave the Big City — And Where to Live Instead (Chattanooga)

Trending travel & hospitality articles:

• New eHandbook Offers Critical Information for Meeting and Event Planners Resuming Face-to-Face Meetings
• Struggling Tourist Destinations Pitch Themselves to New Digital Nomads as Remote Work Locales
• Travel Brands Doubled U.S. TV Advertising in July
• Virginia Rolls Out First U.S. Covid-19 Tracing App Using Apple And Google Technology
• The Strong Demand for Takeout and Delivery Presents Packaging Challenges

Thanks for reading the Chattanooga Tourism Co. Thursday Weekly Update featuring the latest news from the tourism industry and our community. Read past issues, submit updates or sign up for your own copy. 

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