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Meet our new Partnership Director
We are excited to welcome Allison Wolfe to the Chattanooga Tourism Co. as the new Partnership Director! A Chattanooga native, Allison comes to us from theCO, an entrepreneur center serving 60 rural counties across Tennessee. She was part of the founding teams for CO.LAB and Startup Week Chattanooga and serves on The UNFoundation board. She was also the 2018 inaugural winner of the Charlie Brock Ecosystem Impact Award. Contact Allison via email or 423-424-4439.
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2021 Chattanooga Tourism Summit
Even though we cannot meet in person this year, we are pleased to be able to host the 2021 Chattanooga Tourism Summit virtually. It will be held Tuesday, March 9 from 9-10 AM. In addition, we will offer two breakout sessions on specific topics. More information will be released each week leading up to the event. Check the website for the most up-to-date information. We hope to see you there!
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New Chattanooga Tourism Co. Magazine
We have moved away from a listing-based visitor guide and are developing a travel-inspired magazine, The Current, featuring authentic stories from our tourism partners. It will be fully rebuilt as a microsite online, 200,000 copies total will be printed for the Spring/Summer & Fall/Winter issues and 200,000 readers will be targeted online. With this new format, there are new advertising opportunities. Reserve your space, contact Allison Wolfe and review the details in the Partnership Kit.
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Spring in Chattanooga Kickoff
We kicked off the Spring in Chattanooga campaign across our owned, earned and paid media channels. Safe spring activities include the nine attraction stops of Spring Break Safari, 12 outdoor scavenger hunt locations, two new spring itineraries and countless ways to enjoy the region’s natural assets. Spring Break Safari experiences run Friday, March 5-Sunday, April 11, 2021.
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Newest CHA Spotlight
From art and murals to music and historical sit-ins, Chattanooga is oozing with stories that commemorate Chattanooga’s Black History and the courageous individuals that have left an imprint on the world. Checkout this month’s CHA spotlight on Chattanooga’s Black History month. To submit at spotlight idea submit here.
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Clean & Safe Video: We’ve Got This
We've got this. That's the message of our new :30 clean/safe spot for Chattanooga audiences this month. There is hope just ahead, but we have to be diligent for just a little while longer. In the spot, we encourage locals to continue washing their hands, practice social distancing, and consider a vaccine when it's available.
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ICYMI: A Local Dancing Turtle!
Enjoy this video of “Turnip,” the Radiated Tortoise dancing in the rain at the Tennessee Aquarium. They can actually feel their shells and it’s believed that they just enjoy the sensation because they actively seek it out. They are known for this "dancing" behavior during periods of heavy rain in their native range (dry areas of southern Madagascar). This viral video has reached more than five million people.
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Message from the Chattanooga Police Department
The Chattanooga Police Department has issued a new video reminding people to “Lock It, Hide It, Hold It” which could make the difference between keeping your personal property or a thief taking it all. Items left in plain sight, in unlocked vehicles, are inviting criminals to help themselves to your possessions and your vehicle. 50% of stolen vehicle reports from 2020 indicate that the vehicles were easy targets because the keys were left inside or readily made available. Remember, you hold the key to reducing crime.
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Key Takeaways From Today’s Monthly Tourism Discussion
Thank you for joining our February Tourism Discussion! The Chattanooga Tourism Discussions are held the second Thursday of the month, see the 2021 schedule online.
Research Highlights from Miles Partnership
Jordan Kuglitsch from Miles Partnership shared the latest travel and tourism research and shared details for our spring advertising campaign to drive safe Spring visitation.
- Campaign includes a mix of safety messaging running both locally and targeting visitors to engrain safety and instill confidence in travel, as well as branding Chattanooga as a family Spring Break and outdoors destination.
- Largest jump in travel confidence in Jan/Feb since last March— 81% plan to travel in next 6 months.
- 25% of those making plans in next six months plan to travel in next 1-2 months.
- Large majority of travel returning in next 3-6+ months.
- Nearly half of American travelers are ready to take at least one trip in the next 3 months, with most remaining regional (within 250 miles of traveler’s home.)
TN Dept. of Tourism Development Update
- Governor Lee has fully funded TDTD and is proposing an additional $4.7M to the budget - $2.5M for marketing and $2.2M for rural initiatives.
- Governor Lee proposed another $200 mil for infrastructure grants for broadband.
- TN ranked #1 for fiscally conservative state and we’re able to put additional contribution into the “rainy day fund”
- Commissioner Mark Ezell will be visiting Chattanooga on Feb. 18 for a listening tour to understand how the state can better support Hamilton County.
Recent media coverage as a result of our public relations efforts & local stories:
Upcoming CTC & Partner Events
Thanks for reading the Chattanooga Tourism Co. Tourism Update featuring the latest news from the tourism industry and our community. Read past issues, submit updates or sign up for your own copy.
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